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Created in 2004 (United States), WORKBOOT DURABILITY. ATHLETIC SHOE COMFORT. own 49 sister brands and 1263 competing brands. WORKBOOT DURABILITY. ATHLETIC SHOE COMFORT.'s notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.