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Created in 2008 (Italy), SIC - Salone Internazionale del Caffè own 106 sister brands and 1333 competing brands. SIC - Salone Internazionale del Caffè's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.