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Composite Superstructure Concept EFFICIENT ECONOMIC ENVIRONMENT-FRIENDLY, created in 2008 (Sweden), from 38 sister brands and 2491 competing brands. Composite Superstructure Concept EFFICIENT ECONOMIC ENVIRONMENT-FRIENDLY's notoriety arose from exemplary management which optimizes product quality and client satisfaction, which in turn generate financial performance, and therefore, stock performance. Being a Popular brand online is assessed based on the evolution of worldwide Web searches over the last five years.