TOP 20 BRANDS: BEST CHANGES IN GOOGLE SEARCHES BETWEEN MAY 2018 AND APRIL 2023
The brand interest graphs show the trend of web searches around the world over the past five years. The graphs show the evolution of trademark search rates over time, with a value of 100 indicating the month when it was highest.
Method of calculation of the Google Search Index of the brand: (Value of the last point - value of the first point of the graph) X Average of the value of the 60 points of the graph. Click to access the brand graphic:
#1 Van Cleef & Arpels : (95 – 34) X 61.2 = 3 733
#2 Mercedes-AMG : 3 677
#3 VOLCAN DE MI TIERRA : 3 642
#4 BRUNELLO CUCINELLI : 3 502
#5 Porsche configurator : 3 474
#6 LVMH : 3 390
#7 Youth to the People : 3 285
#8 FENDI ROMA : 3 220
#9 TERRE D'HERMES : 3 002
#10 Loewe : 2 818
#11 Peter Millar : 2 742
#12 LORO PIANA : 2 627
#13 Christian Dior : 2 594
#14 BAUME : 2 514
#15 LANCÔME : 2 401
#16 Watches of Switzerland : 2 306
#17 VACHERON CONSTANTIN : 2 280
#18 ABEILLE ROYALE : 2 138
#19 Dior : 2 120
#20 Mappin & Webb : 2 068
TOP 20 INSIGHTS
The 3 companies in the LUXURY sector with the most brands are LVMH (8 brands), RICHEMONT (4 brands) and WATCHES OF SWITZERLAND GROUP PLC (2 brands).
The average consensus of financial analysts (on Marketscreener.com) and the latest dividend payments of the 4 leading companies in the Top 20 are very positive:
LVMH: BUY (5/5) / 1.4%
RICHEMONT: OUTPERFORM (4/5) / 1.5%
WATCHES OF SWITZERLAND GROUP PLC: BUY (5/5) / 0%
The evolution of the global web audience of brands is a real tool for extra-financial forecasting, in the same way as Customer Satisfaction or ESG criteria.
Especially in these times of economic crisis and the quest for precious Pricing power...
Your capital is at risk.
