![Desirable brands, generators of Pricing Power](https://www.allbrands.markets/media/cache/150x100/images/news/visuel-pricing-power.jpg)
The MUST brand, founded in 1972 (Switzerland), from 829 sister brands and 4661 competing brands. The MUST brand is owned by COMPAGNIE FINANCIERE RICHEMONT, a company listed in Zurich. The ISIN, the company's International Securities Identification Number, is CH0210483332. MUST is part of the Retail -Cyclical activity sector.