The FIREDOCK brand, founded in 2013 (Luxembourg), from 383 sister brands and 1075 competing brands. The FIREDOCK brand is owned by AMAZON.COM, INC., a company listed in New York. FIREDOCK is part of the Retail -Cyclical activity sector.

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Desirable brands > Pricing Power > 5 major sectors

Only companies with a strong brand or unique know-how benefit from this ability to set their prices without impacting demand and thus preserve their margins.

Desirable brands, generators of Pricing Power

In times of inflation of production costs, strong brands enable Pricing Power and preservation of margins. Definitions & Examples...

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